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BMW X4 launch

BMW wanted something a little less ordinary to promote the launch of their new X4 model, something that reflected the nature of the car which was big, bold and aggressive. In order to reflect these attributes the photography was dramatic with and the layouts broke tradition a filled much more than the usual space assigned to promoting a car, almost touching the edges. It was this along with the striking photography that made this such a success with the client.

Vodafone Bus side

Some above the line advertising for Vodafone promoting their "Most Reliable Network Ever" the concept was simple; to use the rhombus shape to create and arrow which worked with the direction of the bus and the 'Stream through traffic' line. The bus was seen all over London.  



Inmarsat EAN double page spread

The European Aviation Network(EAN) is owned by Inmarsat who wanted to put out a DPS article in the Financial times as well as other major newspapers promoting their Hi-Speed broadband services that they were rolling out across Europe. My role was to design a layout that could work as both a single page article and double page spread.

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eComm welcome Pack

The brief was to create a theme that reflected the companies focus on technology as well as representing the new employees journey and orientation through eComm's organisation.

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Fusion 2.0

A rebrand of ICAP Fusion, to coincide with the launch of the Fusion 2.0 trading platform. The aim for was a fresh, minimalist yet modern look that would be used to connect all of ICAP Fusions product and establish a more succinct brand identity.



TrueQuote was relatively new trading platform that were in a position to begin marketing themselves on a global level.  All the work was designed with the intent to be used at Expo's in Singapore, New York and Barcelona. There was a big overhaul to the brands visuals, colour palette and tone of voice; all of which was done in house.

Coalition information graphic 

Unused concept for a pitch. Being given just the raw data there was free reign on the look and colour palette; the challenge was in picking a base colour that wasn't associated with any particular political party.

eComm rebrand

An update to the Global branding, evolving to a brighter more engaging identity. The broad colour palette allowed for sub brand colours that were associated to the four main departments of the company.

Persona Information graphic 

Representing all possible users and how can tailor content to individual users, based on current and previous visits to the site. This allows the user to see more of the things they are interested, making their journey shorter and more informative.

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Record sleeves

Concept cover artwork for a private commission.
The concept was about bringing opposites together to create something new and beautiful; disrupting horizons and angles was the main focus.

CRM Launch campaign

Internal campaign for a new system. The sticky notes were distributed globally across 15 countries and over 40 offices.

Mapping relationships

A self initiated project to research into how couples met and whether technology had a factor in sustaining longer distances in relationships.
The project came about as an attempt to be more involved with Information design.