lululemon - Self care

Role - Senior Designer

The self care range that lululemon now offers is still relatively new, so strong and consistent branding was essential in help establish the offering in all the digital promotions. My role was to help strengthen the brand continuity as well as ensure the product was the focus for female and newly established male audience.

deliveroo - New markets

Role - Art Direction

As the market for food delivery grows so does the demand and deliveroo were spreading their services further out from large cities into smaller parts of the U.K that might not be as familiar with their services. The aim was to be as much of a informative campaign as it was a promotional one. Being responsible for the art direction as well as the design I wanted it to feel personal, so the areas were specifically mentioned. It was important to get the copy right as it had to be short, informative and fun.  It also had to work across both digital and print.

IBM's Watson at Wimbledon 2017

Role - Senior Designer

I was fortunate to be part IBM's 'Watson at Wimbledon' campaign. The aim was to raise the profile of 'Watson' who is their AI. The campaign covered numerous touch points and opportunities for the public to engage with daily updates to online content , interviews with the public and Tennis player at Wimbledon and via various social media platforms. My involvement was designing the online social content to be used across the web, including the official Wimbledon site as well as a re-skin for the Telegraph's website.

Vodafone - Heathrow

Role - Motion Designer

Being part of introducing Vodafones new brand guidelines was and exciting challenge as well as a lot of fun to design the set of three DOOH designs which were part of the Vodafone brand takeover.They were set at a number of locations across the UK including Heathrow airport, The Bullring shopping centre , Victoria and Waterloo train station.

Inmarsat Invite

Role - Design Direction

Inmarsat were holding a $2M afterparty at the Apex Expo which was held in Long Beach, California.  The brief was to produce three digital invites for the event. The invite needed to look more luxury and less corporate but still like a set as they were to serve different purposes. There was scope to go off-brand and produce something that felt High-end but also clearly communicated it's purpose. 

ISGPLC.COM

Role - Design Direction + Back End Development

isgplc.com combines cutting edge personalisation technology, mobile responsive design and engaging autoplay videos to deliver a fresh, modern website thats puts a clear space between ISG and their competition. In the first two months of operation, unique visitors more than doubled. The site exceeded expectations and achieved all its objectives and the site went on to win a CMA Award.

ISG Annual report

The interactive version of the companies 2014 Annual report. 
Designed as an alternative to the printed copy and creating a less linear read, allowing the viewer to easily and quickly access the relevant content. The app included animated transitions and diagrams designed by myself.